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Fun with Spot
It was the reaction of Spot creator Eric Hill's son, to lifting a flap and finding a funny picture, that inspired the world's first ever lift-the-flap book. Almost 30 years later it is both timely and logical that this experience should be translated into the online world for a new generation of pre-school children. Now the flaps are digital, but the original aim of encouraging very young children to start reading remains intact.

The Fun With Spot website is designed for pre-school children, their parents or carers and teachers. It incorporates a special children’s play area with simple games, video clips and other activities in an interface with which children will be familiar from the Spot books. The purpose of the site is to expand a child’s experience into a digital universe without losing the warmth and easiness of the printed version. Alongside this there is a wealth of information for grown-ups, including educational resources, Spot history, and all the details you’d need to buy Spot products online.

Fun With Spot won the IMA 2008 Outstanding Achievement Award for a kids website, with an overall score of 462, out of a total possible 500 points. Here’s what that score means:

Design: 94
Content: 93
Feature Functionality: 91
Usability: 89
Standards Compliance & Cross-Browser Compatibility: 95
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Total: 462